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The Hispanic online community is currently experiencing rapid growth and the dairy industry needs to take full advantage of this marketing opportunity through popular female bloggers.
My name is Cristina Duffy and I have a weekly Hispanic audience of between 15,000 and 20,000 through my blog www.UnaColombianaenCalifornia.com and my radio show “Una Colombiana en California” on www.UltraRadiotv.com. The blog averages 250-600 unique views per day and the weekly radio show runs on online radio in the U.S. and FM radio in various parts of South America reaching 15,000 + listeners. Una Colombiana en California topics include family, travel, food, entertainment, and shopping with an ever-growing presence each month.
There is an opportunity for your organization and myself to work together in 2012 reaching the hispanic community starting with the upcoming national blogger event “Hispanicize 2012” in Miami, Florida on April 10-13.
Since bloggers have a reputation of influencing audiences on a level of familiar culture and trust the various industries can have a substantial impact on the hispanic market through established and growing Spanish language blogs. “Grass roots marketing has strong Hispanic appeal.” This is a simple, but powerful fact and is magnified by the rapidly growing buying power of the online Hispanic population.
Here are some powerful recent measures of Hispanic online presence:
No company or industry can afford to miss out on this booming market. Una Colombiana en California is offering to represent the the right company or industry at Hispanicize 2012, but requires sponsorship. Investment in my growing network has left me requiring financial assistance to attend this event, but positioned me to have a much larger impact on the Hispanic community in 2012.
I propose to offer a negotiated amount of posts and announcements to my online and radio audiences endorsing a company that matches my theme and audience and by highlighting products in my unique content throughout this year. This campaign will not only reach a hot demographic market, but additional influencers in this community. Additionally, during the Hispanicize event I will be promoting the sponsoring company’s products, tying the brand of Una Colombiana en California with the sponsor’s brand and the Hispanic community, while tweeting various positive endorsements of the sponsoring company as is a common impactful practice in the blogging community.
The approximate cost of attending Hispanicize 2012 including travel and hotel is $2,000. This cost is small compared to the value of reach my online campaign will have. Please consider my offer for this partnership and submit any questions or comments to:
Cristina Duffy
Thank you for your time and thoughts. I look forward to working with you.
Best,
Cristina Duffy
